Seo A-ri used to be the daughter of a wealthy family, but her family's company went bankrupt during high school. This also led to her having to work multiple part-time jobs in order to survive. As a newcomer in the workplace, she has no concept of the world of Internet celebrities, and she is unwilling to touch it, let alone such a popular social software as Instagram. But by chance, she ran into a high school classmate, and she was forced to attend the party again out of face. The female classmates who invited her to participate still had the impression that she was a high society. After Seo A-ri's mother found out, in order to keep her daughter's image, she made her wear the rich and powerful dresses that were sent to the laundromat customers. By chance, she entered the circle of Internet celebrities. With her bold style, she attracted countless fans and sponsors, but also attracted endless troubles and conspiracies.
Because of a misunderstanding, she met a rich man, Han Jun-kyoung. However, this man actually noticed her early on and was deeply obsessed with her. He has been trying to convince Seo A-ri that in order to make Seo A-ri a celebrity, he used his fame and status to create a love affair with her.
But this circle is full of all kinds of ugly desires and criminal temptations, and she is also worried that she will fall into it because of fear. Therefore, she exposed the scandal in the Internet celebrity circle through live broadcast. From a certain level, it is revenge against those Internet celebrities, it is to improve one's fame, and it is also a reflection on one's life choices.